Neuroscience Meets Social and Emotional Learning
Certified Neurocoach Ben Ampil on “Using Your Brain to Manage Your Behavior and Results”

Certified Neurocoach Ben Ampil on “Using Your Brain to Manage Your Behavior and Results”

June 29, 2020

Welcome back to the Neuroscience Meets Social and Emotional Learning podcast, episode #69 with Ben Ampil,  a US-Certified Neuroscience Coach and Neuro-Linguistic Programming (NLP) Trainer who I have watched all over the news this weekend, even though he is located in the Philippines, his positive message about using your brain to manage your behavior is having a global impact and following. Watch the interview with visuals here on YouTube. 

My name is Andrea Samadi, and if you are new here, I’m a former educator who created this podcast to bring the most current neuroscience research, along with high performing experts who have risen to the top of their field with specific strategies or ideas that you can implement immediately, to take your results to the next level.    

I’m beyond excited to speak with Ben Ampil today and we’ve been chatting about our topic the past week or so, adding new thoughts and ideas to his message as things in the world are changing on a daily basis, but Ben’s message remains consistent. He has had extensive corporate experience in the various cross-functional disciplines of General Management, in a variety of Industries and has also been a Keynote Speaker in Conferences in Neuroscience in London and in Bangkok. His background and speaking history is top notch, and I know that he will share some insights to make us all think differently after this interview about the best ways for us to manage our behavior with our brain in mind.

Welcome Ben! All the way from Manila, Philippines! This was fun setting up this interview and making sure we had the time zone correct. You are so right, nothing is going to stop us from finding the right time to speak together and from now on, I will be mindful about what it means for me to say “see you tomorrow” because my tomorrow and your tomorrow are 15 hours apart. 

Q1: Since connecting with you on LinkedIn, I noticed many similarities with how much we are both passionate about the topic of neuroscience. It’s an area I lose track of time when I’m learning and studying and spend all of my spare time with. What got you interested and passionate about the field of Neuroscience? 

Q2: I’ll never forget the first person who introduced me to this topic. He was a school administrator and he urged me to take my work in this direction. He handed me a bunch of books off his bookshelf, one of them was a series from David Souza on How the Brain Learns[i] (to Read, the Special Needs Brain, the Gifted Brain, the ELL Brain etc) and at first glance of this book series, without any knowledge of how the brain works, it can be an intimidating topic. You’ve created some acronyms to help demystify an otherwise intimidating topic like “Neuroscience”

Can we break this down a bit?

2 A) CHANGE OUR PARADIGMS vs BEHAVIOR: The past few podcasts I’ve taken a deep look at the fact that in order to make significant change in our life, we need to change our paradigms vs our behavior….Can you explain how our brains work with your acronym BATMAN and keep in mind that we don’t want to just change our behavior, but change some of our old ways of thinking or beliefs that might be keeping us stuck?

2 B) WHAT ARE SOME STRATEGIES FOR OVERCOMING THE FEAR WE MIGHT BE FEELING IN THE WORLD TODAY? (Real fears like you’ve lost your job, or someone you know is really struggling with something or even a perceived or imagined fear?) SCORE

2  C) Over the weekend, I created a graphic based on Dr. Bruce Perry’s concept of the Power Differential that describes the fact that there is this power differential that puts one person at a cognitive disadvantage and can cause significant issues with leadership and communication (it describes what happens to a young child’s brain when dealing with an adult, or when anyone gets pulled over by a policeman for speeding etc. What are triggers the fear we feel coming from the amygdala and what are some solutions we can keep in mind to offset this instinctive fear? SCARF as a solution

Q3: I know that we all know that when our brain works right, everything else works right. What other strategies do you suggest to better manage our brain/minds and behavior during these times, so that we can continue to move forward and make progress in our lives?

Q4: From all of the work you have been doing all over the world with Neuro-Linguistic Programming (NLP) and Neuro-Coaching with Business Executives, what do you see as some of the most common reasons that people become stuck with their results? What do you think we should all know and practice daily to improve our personal and professional results, with the brain in mind?

Q5: What strategies that you teach about, have you found to be the most useful for you, in your own personal and professional life?

Q6: To sum this all up, what’s a simple way for us to all remember these strategies to Manage our Minds and Behavior? BATMAN/SCORE /SCARFand SELFISH?

Thank you for this interview, Ben, for the insightful conversations we’ve had as weve been preparing for this interview and for doing this after hours in Manila. If people want to learn more about you, they can go to and follow you @Ben Ampil on LinkedIn, Twitter and Facebook.  You’re definitely all over the media, so it’s not difficult to find you! Thank you for everything you are doing to help the world to take some deep breaths, and continue to move forward.



[i] David A Sousa, How the Brain Learns


The Neuroscience of Personal Change with Stephen R. Covey‘s ”The 7 Habits of Highly Effective People”

The Neuroscience of Personal Change with Stephen R. Covey‘s ”The 7 Habits of Highly Effective People”

June 20, 2020

Today’s episode #68 started out with me wanting to take a look the most important concepts from Dr. Amen’s “Thrive by 25”[i] online course that dives deep into understanding brain basics that we should all understand for ourselves as well as to better understand others, since brain health strategies will lead to a better brain and life. But—while writing this episode, I was sitting in an empty lobby of what used to be a busy local resort, looking around at what was once the hustle and bustle of business people, hurrying off to their events, or families rushing off to the pool to spend time together and the fact that the world has literally STOPPED STILL really made me think. 

This place looked like a Ghost Town, almost like in a movie where the scene freezes. It made me freeze and think. Things around the world have changed like night and day over the past few months starting with the COVID-19 Pandemic, with the danger of infection and death, and the change continues as the world now faces racism, riots, and global economic upheaval.  I thought that this episode needs to go a bit deeper than I was planning at first, and really needs to address the Neuroscience of Change. Since we usually reject anything that we aren’t familiar with, I thought this episode could look at how to consider a change with our thinking or perspective, resulting in a change in behavior around some of the critical issues our world is facing, to see where we can take individual responsibility. If we can add the understanding of how our brain works optimally and how we can improve ourselves by really thinking about some of these issues our world is facing, we can become more empathetic towards others, and set the stage for the much needed change our world needs. If nothing is done at this time, we will look back and there will be no change, but if we can all do some self-reflection, and make our own personal and individual change, 20 years from now, we will know if our actions made a difference. 

While still thinking about the new direction of this episode, I read a social media post from my mentor, Greg Link[ii], who I’ve mentioned in past episodes. As co-founder of the Covey Leadership Center, Greg was the one who orchestrated the strategy that led Dr. Stephen R. Covey's book, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change, (1989) to become one of the two best-selling business books of the 20th century according to CEO Magazine, selling over 20 million copies in 38 languages. He created the marketing momentum that helped propel Covey Leadership Center from a start-up company to a $110-plus million-dollar enterprise with offices in 40 countries. When he writes something, I always pay attention and what he has to say is always insightful and profound. This time, what he wrote was full of his own personal insight on what was happening in the world today, tied to the 7 Habits book, and he was talking about Habit #5. For such a popular business book, that sold so many copies, you would think I would know the habits off by heart. If you were to ask a room of 100 people “who knows about the 7 Habits Book?” most people should raise their hand, but few people (including myself) can actually name the habits.  

Did you know the habits were divided up into 3 segments? Habits 1-3 are focused on how we manage ourselves, habits 4-6, how we lead others, and habit 7 how we unleash our potential. The 8th Habit[iii] is a whole new book, published years later in 2004 and it focuses on “Finding your voice and inspiring others to find theirs.” There’s never been a time like this in our world, and more than ever right now, we need to think about how we are managing ourselves, how we lead others, and how we can unleash our potential, and find our voice, in a way that inspires others to do the same. If we can do these 4 things, I am sure that when we look back to this time period, 20 years later, there’ll be some change.

If it’s been awhile since you’ve read this book, go back to the habits (I’m doing this as well) and I’ve included them in the show notes so we can all begin to implement some of the most powerful principles of the 20th Century into action, in our life.  

I challenge you, just like I’m challenging myself, to learn more about yourself here. Sit down somewhere quiet and think about some of the issues our world is facing. None of us can escape them, so we might as well begin here. Do you know what implicit biases are?[iv] Do you know the biases you hold? We all have them. Greg Link’s post reminded me that “We don’t see the world as it is, but as we are”[v] and that “if we want small incremental changes, work on your behavior. If you want quantum-leap change, (like we all do) work on your paradigms.”

Here’s that word paradigm again. We talked about it in EPSIODE 67 with “A Deep Dive into the Most Important Concepts I learned from working directly with Bob Proctor and his Seminars”[vi] where we cover paradigms so you can go back and take a closer look at what might be holding you back. We all want quantum leap change, and Greg Link went on to explain that the secret to this change lies in changing our paradigms. I also suggest reading Price Pritchett’s You Squared[vii] book for the best description of how to experience quantum leap results in your own life, especially if you are ready for significant change to occur. I’ve had a copy of this book since the late 1990s and it’s always on my desk. It’s only 38 pages, but the concepts are ground-breaking as they teach you HOW TO change your personal effectiveness. Price Pritchett[viii], a business advisor, speaker and author who specializes in mergers, culture and organizational change, states in this book, that “if you want to accelerate your rate of achievement rapidly, you must search out and vigorously employ new behaviors.” Quantum Leaps will knock you out of your comfort zone, but where do they begin? They begin with shifting your Paradigms—that could be controlling virtually every move that you make.

Remember: “To ignore the power of paradigms to influence your judgment is to put yourself at significant risk when exploring the future. To be able to shape your future, you have to be ready and able to change your paradigm.” –Joel Barker, a technology and business futurist who published the book Paradigms in 1993.

The more understanding we have of ourselves and others, the better we can communicate, work with and thrive, not just survive with our current and future results. If we want significant change to occur in the world, we must begin with some self-reflection. We did cover some of these concepts in episode 29 “How to Rewire Your Brain for Happiness and Well-Being”[ix] but this episode will focus as a review of the most important brain basics that we should all understand and apply to our life, so we can stay strong and focused and challenge ourselves to think in ways that we have never thought before, tied to Stephen Covey’s powerful habits. If the brain is involved in everything that we do and everything that we are, then we must tie in brain health to optimize our future behavior, actions and the state of the world.

Let’s take a look at Stephen R. Covey’s 7 Habits of Highly Effective People (and the 8th Habit) as they relate to the 8 Most Important Concepts I learned from studying from Dr. Daniel Amen’s Thrive by 25 Course, with an action plan in place to implement these habits, and brain tips, into our daily life.



HABITS 1-3: How We Manage Ourselves

HABIT #1 Be Proactive, The Habit of Choice. We want to look for alternatives, not roadblocks to help us to see that there are choices. What areas of your life right now, can you be proactive with? During this COVID 19 Pandemic time, think about reframing “I am stuck inside” to “Now I can Finally Work on Myself[x]” or my home and complete some of those projects you’ve always wanted to complete.  Write out a list and see how good it feels with each item that you complete. Focus on the things that you can influence, and let the others go. I know this can be difficult because people do not resist change, when it’s their choice, but many of us are now dealing with change that is NOT our choice, and it’s frustrating, annoying and just darned difficult. Just keep the momentum moving.

BRAIN TIP #1: BE PROACTIVE: WITH YOUR BRAIN HEALTH: Normal is a myth. 51% of us will have a mental health issue (post-traumatic stress, depression, anxiety, or addiction) and cases have increased since the COVID-19 Pandemic. It’s more normal to have a problem than not have a problem, so being prepared and aware of how to help yourself and others is more important than ever these days. “If you struggle with attention, focus, sadness, anxiety, worry, flexibility, stubbornness, or impulsivity—welcome to the club, this is normal.” (Dr. Daniel Amen). Then add to it the fact that many of us, globally, are still quarantined, and in lockdown, and it’s understandable why there has been a rise in mental health issues. Whatever you might be dealing with, take action towards finding a solution.


Be proactive and ask for help if you just don’t feel right.  Do you know where you would begin to learn more about your brain health? Dr. Amen has a whole website dedicated to this at Visit his site, and also access his FREE 6-week challenge called The End of Mental Illness: Brain Health Revolution[xi] that he launched January 2020. This free YouTube course goes back to the basics and has tons of worksheets, tools, strategies and ideas that we all should be implementing to put our brain health at the forefront of our minds.  This course will keep you busy and give you the most current information you will need to know about being PROACTIVE with your brain health.

HABIT #2 Begin with the End in Mind: The Habit of Vision. Isn’t it true that we can see things clearly in hindsight? “Where there is no vision, the people will perish.”[xii] Looking back at my life and choices as a young teenager (I’m sure we could all could do the same) the things we know today with all of the advancements in neuroscience, would have changed some of the actions I took back then but we don’t know what we don’t know and no one was preaching about brain health back then, so we can only focus on the change we want to see for ourselves moving forward, (yes, we can change our brain health if we change our habits) for our next generations with the new knowledge we are uncovering every day. If we truly want ourselves, and our next generation to reach the highest level of potential, then this habit, tied to brain health is the key. We just need to have a clear vision of what we want, and then infuse this vision into our homes, schools and workplaces.

BRAIN TIP #2: BEGIN WITH THE END IN MIND: CREATE A VISION FOR YOUR BRAIN HEALTH: Your brain is involved in everything that you do, and everything that you are. It’s involved with how you think, feel, act and interact with other people. It’s the origin of your intelligence, character, decisions, dreams, thoughts, creativity and actions.  If you think about it, your brain is the organ that’s behind how well you will do in school, in your career and your relationships. I’m sure if we were taught about brain health in high school, we would be mindful about doing anything to not harm this powerful organ that has complete control of our future success. Everything a young person does either HELPS or HURTS their brain development and when your brain is working right, you will work right. Everything in our life stems from the functioning of our brain.


What change do we want to see in the world? What vision do you have for the world in the next 20 years? As parents, teachers, coaches, managers and leaders, “teaching civil responsibility, respect and character” should be at the forefront of our minds if we expect change in the next 20 years. These themes should be reinforced in our homes, schools and workplaces, and infused into our day to day lives. If our brain health determines the actions that we will all take towards these themes, then brain health should also be emphasized in order to carry out this vision, starting at an early age, to protect our brain, and future, but we must begin with the End in Mind, with a Clear Vision.

HABIT #3 Put First Things First: Plan Weekly and Act Daily.

Stephen Covey built his whole career around the 4-quadrant chart called the Urgent and Important Matrix[xiii] where our attention goes to Quadrant 1 with Urgent and Important Tasks completed first and Quadrant 4, Distractions last. I’ve put the chart in the show notes for anyone who wants to see all of the quadrants.


Quadrant 1 - Crises - URGENT and IMPORTANT

Quadrant 2 - Goals and Planning - NON-URGENT and IMPORTANT

Quadrant 3 - Interruptions - URGENT and NOT IMPORTANT

Quadrant 4 - Distractions - NOT URGENT and NOT IMPORTANT 

BRAIN TIP #3: PUT YOUR BRAIN HEALTH FIRST: What You Do Today, Impacts Tomorrow

Just as our daily habits impact our future results in our professional world, the same goes for our brain health. Make brain health a priority; put it first, as urgent and important. We must know what things are bad for our brain (I’ve included the link to Dr. Amen’s 6 week course in the show notes resource section—this course has a resource of 100 foods that are bad for us in week 3 of this 6 Week course).[xiv]It’s helpful to know the food we should learn to avoid—the things that are bad for us and our brains so we can begin to eliminate them.           


If you can plan ahead, the night before, write out the top 3 urgent and important things you need to do for your work, this will eliminate time wasting. If you can follow the same idea with healthy eating, and plan ahead, making sure that your fridge is full of healthy food vs the items we know are bad for us we will be miles ahead with our health.

HABITS 4-6: How We Lead Others

HABIT #4 Think Win/Win: The Habit of Mutual Benefit.

Win/Win “is based on the paradigm that there is plenty for everybody, that one person’s success is not achieved at the expense of or exclusion of the success of others.”[xv]  When a situation is Win/Win, both parties feel good about the decision, and this builds trusts.

BRAIN TIP #4  WIN/WIN: Strengthen Your Body and You Strengthen Your Brain. This is a Win/Win situation as everyone wins when they are building a stronger brain, and body. The benefits do spill into other areas of your life when you put a focus on brain/body health as your relationships and career will also improve.  You will also role model the way for others to follow your example.


Put this habit to test and see what happens if you take 90 days to focus on your health. Have you ever done this? When you make your health priority, you will watch all other areas of your life improve. This is truly a WIN/WIN situation. You will feel sharper, have more energy, and something happens to someone who is on track. People are drawn to them, creating more opportunity. Try it—I would love to hear what happens when you take control of your health.

HABIT #5 Seek First to Understand, then to be Understood

This was the habit that Greg Link mentioned he was working on, and is centered around practicing empathetic listening, and effective communication. We listen first to understand, to really understand the situation, without putting our own beliefs, thoughts, feelings, or motives inside someone else’s head. Only then can we seek to be understood, which takes courage.

BRAIN TIP #5  Understand Your Brain First: Discover Your Brain Type

If we want to deepen our understanding of ourselves, get to know more about your brain, since it controls everything that you do.  Look up and take Dr. Amen’s Brain Type Assessment[xvi] to get an idea of what type of brain you have. You will receive an email with a video explaining your brain type, characteristics of this type of brain, dietary suggestions for your specific brain type and a full report with your brain fit score. 


Take the time to understand where you are right now with your brain health. Once you have this baseline, you can take the 6 week course, and begin to make changes, one step at a time.  Be kind to yourself, and know that you can make significant change to your brain and health, by learning and implementing some new ideas.

HABIT #6 Synergize: The Habit of Creative Cooperation

The whole is greater than the sum of its parts, and when we can learn to work in synergy   with others, we create something powerful. One plus one equals three or more. My mentor, New York Times Best Selling author and Presidential Historian, Doug Wead[xvii] used to call this concept “the triple braided cord” where we accelerate our results with the synergy that comes from the creative cooperation when two or more minds come together. Call it a brain trust or mastermind, but be prepared for the great power that comes from this union. 

TIPS #6 Create Synergy by Understanding Other People’s Brain Types

If you want to reach the highest level of potential and experience the magic of synergy whether it’s in the workplace, or in your personal life, it’s important to keep in mind that not all brains are the same. This was John Medina’s Brain Rule #3 that “Every Brain is Wired Differently.”[xviii]  Since we have all had different experiences in life, our brains are all different. What we do and experience in our life, literally re-wire what our brains look like.


If you really want to understand another person, Dr. Amen’s Thrive by 25 Online Course covers the main parts of the brain, with characteristics that we can all use to recognize our own brain vulnerabilities, along with ways we can improve and strengthen different parts of the brain. Also, week 2 of his Brain Health Challenge has a PDF document for strengthening each part of the brain.[xix] When we can use habit #5 (using empathy with others) with habit #6, we really can create a new level of communication with others.

Habit 7 and 8: Unleashing Our Potential

HABIT #7 Sharpen the Saw: The Habit of Renewal

How do you sharpen your saw to increase your personal and professional effectiveness? Is it through continual learning, or renewal from exercise, meditation or prayer? Whatever method you choose, know that we must renew ourselves in body, heart, mind and soul to unleash our full potential.

BRAIN TIP #7 Keep Learning About Brain Health, Nutrition and Exercise

The older we get, the more serious we need to get about our brain health. When we stop learning, our brain starts dying. We must keep learning to stay sharp and focused and to prevent our brain from aging. We can even measure our genetic age by measuring the telomeres which hold our genetic material together like the end caps of shoe laces. We know there are specific strategies that prevent our brain from aging, and the more we take this seriously, the stronger and healthier we will be.


Pick one new strategy to implement and write it down. If you want to begin a daily meditation program, begin here. Or perhaps you are looking to improve your eating, then pick one area, and focus on this area for 30 days. What we measure improves, so if you can log how many days you were successful with your new strategy, you will have a gauge at the end of the 30 days how well you have implemented this new habit.

HABIT #8 “Finding your voice and inspiring others to find theirs”

This habit is so important that Stephen Covey wrote a whole book about it. In this book, he talks about 5 behaviors that inhibit our greatness: criticism, complaining, comparing, competing and contending. Then he goes on to say that we all have the ability to impact the world by taking our mental energy and creating a vision, channeling our physical energy with discipline, unleashing our emotional energy towards what we are passionate about  and tapping into our spiritual energy to share your truth, or what life has to offer others for a better life. When we do this, we are role modelling the way for others to do the same.

BRAIN TIP #8 Role Model the Way

Since we can only change ourselves, it’s important to think about role modelling the way, whether it’s with our health, or ways that we can inspire change in others.  When I worked with Bob Proctor in the seminars, I remember he was always asked the question “how do I change my (spouse, parents, sister, etc) so they can stop xyz (being negative, complaining, criticizing).  The answer was always “You can’t. Just focus on yourself, and role model the way.”


You will NEVER change another person, as people resist change, unless it’s their choice, so the best way to inspire others to take action, is to focus on developing your voice, and encourage others to do the same.

I remember the first time I put my voice and ideas out into the world, with my first book in 2008, just 12 years ago, and it wasn’t an easy step. Finding your voice takes courage and initiative, and with that comes the chance that you will face criticism, but when you can move forward, regardless of what comes along with putting your voice out into the world, there is a chance for great opportunity.  It will start off small, but with time, momentum will take your ideas from one person, to the next, to the next, and with each person you are helping, you create a ripple effect of goodness in the world. Not everyone will resonate with your message, but the ones who do, will propel you forward. Before you know it, others will begin telling you the actions that they have taken and you realize that finding your voice has made a bigger difference than you could have ever imagined.

To Review the 8 HABITS:




BEGIN WITH THE END IN MIND: CREATE A VISION FOR YOUR BRAIN HEALTH: Your brain is involved in everything that you do, and everything that you are, so create plan and vision to improve it.


PUT YOUR BRAIN HEALTH FIRST: What You Do Today, Impacts Tomorrow so make your Brain Health Urgent and Important.


WIN/WIN: Strengthen Your Body and You Strengthen Your Brain.


Seek to Understand Your Brain First: Discover Your Brain Type


Create Synergy by Understanding Other People’s Brain Types


Sharpen Your Saw: Keep Learning About Brain Health, Nutrition and Exercise


Find Your Voice and Role Model the Way

I’m grateful that I saw my good friend Greg Link’s post on social media, reminding me of the importance of Stephen Covey’s powerful 7 Habits of Highly Effective People, tied to our brain health makes us all think of ways that we can improve our own personal effectiveness in the world. If each of us can, like Greg did in his post, take personal responsibility for our thoughts, feelings and actions, we can begin the ripple effect of change we all want to see in the world. If we want quantum leap results, we must focus on changing our paradigms. I hope you have gained some insight from these ideas.

Episode #69 (being recorded next week) will feature speaker Ben Ampil, a US Certified Neuroscience Coach from the Philippines, to cover the neuroscience behind the fear that the world is facing, with some ideas for us to further implement the change in our behavior that could impact the world if we can all expand our own awareness, think, and accept the challenge to take new actions. My hope is that our next episode will allow us build of this one and discover that there is great possibility in front of us, and that with this great challenge (of self-reflection and change) there is also great opportunity as we begin to put each brain tip into action in our daily life, reflect on the 8 Habits and make the necessary changes so that we can look back on our world in 20 years’ time and see the impact of this change.  

See you next week.


Dr. Daniel Amen’s Thrive by 25 Online Course.

If you have a teenager, or a young adult, or just want to optimize your own brain, this course is important because it will open your eyes to the vital importance of taking care of your brain at an early age. “Thrive by 25” was designed to educate students in high school to prepare them for success in life so they thrive by the time they are 25, (there is a section where high school students debrief each lesson) but this information can help us at any age. If you purchase this course, you can gain access to 3 undergraduate units, transferrable to ANY college or university. Access Dr. Amen’s online courses by clicking on the link in the show notes, or just listen to this podcast where I break down the most important concepts from this 12-module course.

What I liked the most about this 6-week course were the resources. In week 1 for example, there was a worksheet all about knowing our important numbers. Just as our numbers are important with our business, we should all know our health numbers as well. You can print off these resources and take notes week, highlighting the most important ideas learned. You will never be the same. Your brain will love you. Week 2 was powerful as they outlined their BRIGHT MINDS Brain Risk Factors and Interventions. This is the backbone of the course, with tips for staying on track with your brain health, with each risk factor, like for example, what to do if you have someone in your family who has dementia, or other mental health issues. Week 3 the resources included 100 foods that love you (or are good for you) and 100 foods that are bad for you. If you follow Dr. Amen’s work, and his Brain Warrior’s Way Podcast[xx], you will get to see that he is on a mission to change the Standard American Diet, (that he calls SAD) and I’m his #1 fan! Be sure to check out his podcast and this 6-week course and you will learn the most up to date information on building a better brain.


YouTube Channel:  



Neuroscience Meets SEL Facebook Group  





[ii] Greg Link Speaker’s Bio

[iii] The 8th Habit by Stephen R Covey

[iv] Understanding Implicit Bias

[v] Greg Link on Stephen R Covey

[vi] Neuroscience Meets SEL Podcast EPSIODE #67 on “ Expanding Your Awareness with a Deep Dive into the Most Important Concepts from Bob Proctor’s Seminars”

[vii] Price Pritchard You Squared: A High Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps (Feb 2012)

[viii] Price Pritchett Bio

[ix] Neuroscience Meets SEL Podcast Episode #29 “How to Re-Wire Your Brain for Happiness and Well-Being to Optimize Learning”

[x] Covid-19 Lockdown Guide: How to Manage Anxiety and Isolation During Quarantine by Aarti Gupta

[xi] Dr. Amen’s 6 Week Brain Health Revolution Challenge

[xii] Proverbs 29:18 King James Version of The Bible.

[xiii] The Urgent and Important Matrix


[xv] 7 Habits of Highly Effective People by Stephen R. Covey

[xvi] What’s Your Brain Type Quiz by Dr. Daniel Amen

[xvii] Doug Wead

[xviii] John Medina’s Brain Rules

[xix] Dr. Amen’s PDF for Strengthening Different Regions of the Brain

[xx] Dr. Amen and Tana Amen’s Brain Warrior’s Way Podcast


Expanding Your Awareness with a Deep Dive into the Most Important Concepts from Bob Proctor’s Seminars

Expanding Your Awareness with a Deep Dive into the Most Important Concepts from Bob Proctor’s Seminars

June 10, 2020

Today we are going to take a deep dive into the most powerful and important concepts from Bob Proctor’s seminars. If you have not yet heard episode #66[i], be sure to check out this episode first, to get some context behind how I met Bob Proctor, and how he influenced the work we are doing here today. I do suggest going to the show notes and writing down some of the ideas you learn from this episode, since these are some extremely powerful ideas that really can make an impact on your life. These concepts were learned from 6 years of working directly with Bob’s seminars, taking his courses over and over again, and then repeating them periodically over the past 24 years. These ideas changed the trajectory of my life, and I want to share them with you so you can have access them, and see if their application can impact your world, as much as it did for mine.

I first met Bob when I was a teacher in Toronto, because his director of sales, Mark Low, lived next door to me at the time, and when I asked him what he did for a living, my whole world changed when he handed me Bob’s You Were Born Rich[ii]  book. Be sure to look in the show notes for the links, as Bob gives this book away for FREE on his website under his tips and tools section. Go there, download his book, and this lesson will make more sense once you have had a chance to look at the book first.

Before I go into a deep dive of this book, which was also the first seminar I ever attended live (in May 1998), I want to give a backstory that you could relate to, if you’ve ever invested hours of your time creating something. Here’s how I remember this story (and remember from EPSIODE #44 “12 Mind-Boggling Facts About the Brain”[iii] that memories are not 100% accurate, so I’m telling you a story that I remember hearing many years ago and some of the details might be inaccurate, with the way that I’m remembering the events, but you will get the main idea of this story.

So, when Bob was first writing this book, (my copy of the book shows a copyright date of 1997 which was just a year before my first seminar with him) and it was years before everyone carried their own personal laptop around. When I think back to writing reports or essays in school at this time, I used a typewriter, so I think that’s how Bob wrote his first book—the manuscript was a physical copy that he had typed, and he would carry it around with him to add more ideas to it, before he sending it off to the publisher.  On his way to the publisher, he took a taxi, again, years before we went everywhere via Uber, and he left the only copy of the book in the taxi. This story made me think of all those times I had written something, and then the computer crashed, and the document was not saved, or the times that I just lost something another way, and the only solution was to recreate what you’d lost, and that’s exactly what Bob did with this book. When you are reading it, think of the years of work that went into the stories in each chapter, and these are all true stories—I knew many of the people he wrote about—and then imagine that one day, these ideas were completely lost, and he had to recreate them again, for the world to gain access to them. It will give you an entirely new perspective when you are reading this book.

Bob mentions in episode #66 that “he always believed he would reach the goals that he set and believed in the material and that goals are set not to GET—but to GROW.” It’s who we become that’s important in this process, not the things that we accumulate along the way, but the knowledge we acquire and how we use it to help others. When Bob first met me, he asked me “What do you really want?” and it took me back a bit because no one had ever asked me this before. I had to really think about it. I remember not being sure, but in the Born Rich Workbook we had the chance to revisit this and write out our heart’s desire. I still have the workbook from 1998 and what I wrote back then, isn’t far off from what I am doing today.  So, think about it, “What do YOU really want?” Have you written it out on a card like Bob still does and like I’ve been doing ever since?  Once you know what you want, then you will want to look at your beliefs and see if they integrate with your behavior. Then you will know what changes you need to make.

Let’s Take a Deep Dive into Bob Proctor’s You Were Born Rich Book

BIG IDEA #1 Paradigms: Something is Holding You Back. When You Become Aware of it, You Can Move Forward.

Paradigms—what are they?  Paradigms could be controlling virtually every move that you make.

“To ignore the power of paradigms to influence your judgment is to put yourself at significant risk when exploring the future. To be able to shape your future, you have to be ready and able to change your paradigm.” –Joel Barker, a technology and business futurist who published the book Paradigms in 1993.

What’s interesting is that Bob Proctor is known for helping people to increase their life in the area of wealth, but that’s not what drew me to him. Even though his book was called You Were Born Rich, and his seminars focused on helping the attendees to build wealth, I was drawn to his work not just for the idea that I could make more money, but that I could increase the potential we had. This is where I started to see my own paradigms showing up.

Let’s look at Paradigms. We used to sell the You Were Born Rich book for $20/copy and I remember having a box full of books at one of my first events, and within minutes, they sold out, and I was left with a few hundred dollars in one hand and an empty box in the other. This was the first time I thought, “I really need to write a book” as my awareness shifted as I identified a paradigm that I was ready to change—I was only used to earning money by trading my time, you know, go to work from 8am till 5pm kind of thinking and  you earn a paycheck this way. This was the way I was raised, but I was seeing now that there were other ways. With this book, I learned that we can create a product or service and if people want it, they would gratefully pay for it, giving anyone the opportunity to earn multiple sources of income. You could still work 8-5 but could also earn money from all over the world when you sell your programs and services online. I had only just started to interact with this book, hadn’t even taken the seminar yet, and my beliefs about earning money were beginning to change rapidly, without expecting it.

Once you can change your belief, it opens up a whole new world. I began to see that we could earn money many different ways than how I was raised to believe.  When I started to sell for Bob, we would earn a certain amount of commission on each sale. Suddenly, we could sell a seminar seat and earn a few thousand dollars in a few minutes. This really changed my money paradigm quickly. The more you become aware, the more your mind opens up to new opportunities. Think about it like you are looking through a keyhole, and with more awareness, the keyhole opens up until eventually the door is wide open. Years later, when I worked in the corporate world, and had the chance to earn commission each year, it was not uncommon for the most successful sales reps to earn $50K-$300K in commission (on top of their yearly salary) but if your mind can’t grasp this, then you probably won’t be the one reaching this level.  Over the years I met many people working in the seminars, doing all different types of work. Some were truck drivers, some were business executives, some were educators like me. All of them had grasped this idea that we could earn income from multiple sources. This was a huge paradigm shift for me. 

How Do We Change Our Beliefs or Paradigms?

Bob’s running a seminar this month on this very topic called the Paradigm Shift Seminar.[iv] I suggest going to the link in the show notes and watch the video at the top of the page.

We first of all need to know what these paradigms are, before we can change them. I know it wasn’t until after a few years of working with Bob and he was always talking about these paradigms that we needed to change, that I finally asked, what exactly IS a paradigm? I had no idea what mine were. It’s easy to connect the dots looking back and see what they were now—I had all these notes from all these seminars, and could quote them word for word, but I still didn’t have the understanding of how all these pieces fit together. Do you know what your paradigms are? This takes time as we learn to integrate the information into our behavior and daily practice.

Here are some steps that I found useful for changing our paradigms:



a) Start by Identifying what paradigms are, then figure out what ones we want to change. We must understand what paradigms are controlling our behavior in order to make these changes. This starts with self-awareness[v] (that we dove deep into in EPISODE 2) and keep in mind that these habits have been passed down from your parents, and past generations (the ideas, thoughts, and beliefs of those who surrounded you when you were growing up, in addition to your environment) so it’s not our fault that we have these paradigms in the first place, and they aren’t bad, it’s just how we were raised and they might be preventing us from reaching our highest levels of potential. I’m pretty sure that I heard my Dad say “money doesn’t grow on trees” a few hundred times when I was growing up, so this was ingrained into my way of thinking—until I learned how to change it.

b) Begin to study yourself and learn at the very core “who are you?” “Are you really doing the things you want to do?” “How do you approach change and challenge?” “How do you see yourself in the world?” Start here to identify who you are, and you will begin to see patterns that come up that keep you stuck where you are, preventing growth. You will discover what paradigms are controlling your actions, and in turn controlling your behavior and results. You can begin to identify your patterns, beliefs and behaviors the things that you need to change to reach these new results or levels of achievement.

A Paradigm is a mental program that has almost exclusive control over our habitual behavior…and almost all of our behavior is habitual.

Paradigms are a multitude of habits passed down from generation to generation.

Paradigms are the way you view yourself, the world and opportunity.

Paradigms are how you approach change and challenges.

c) Once you’ve identified a couple of your paradigms, the work begins. Pick one habit or belief that you want to change and take new actions—while integrating your behavior and your beliefs with the new idea. You will change the paradigm when your beliefs and behavior line up by repeatedly taking new actions towards the new idea. The same way the paradigm was formed (repetition of action from those who raised you, or who you were surrounded by in your early years). You can do this with affirmations, by repeating the new belief over and over again, until one day it changes. You’ll need to repeat this over and over again (1,000 times at least) for 90 days until you actually believe it. An example of a paradigm that might hold you back from opportunity could be something like “no one at my age has ever done this or that” (I’m sure they have, so this is a limiting belief—find someone who has done what you want to do and ask them to mentor you) or another example “every time we’ve tried to reach this goal, we have failed, so I’m sure we will fail again this year” (if you think you will fail, I’m sure you will also, unless you try something new, a new angle). Another paradigm that might be passed down from generation to generation could be “no one in our family has ever done xyz…written a book, graduated from College, etc. I’m sure you are getting the point. We all have paradigms that hold us back, and until we change them, we will never reach the levels of achievement that we are capable of.

d) Watch your whole world change when you identify and change your paradigms. Think of how mine changed when I saw that I could earn commission from sales or write a book and sell it to earn money all over the world. It opens up your thinking to a whole new level. If you are thinking “there’s no way that I could do any of these things, I work a job 8-5 and have no idea how this is possible” well, that’s a paradigm. I wrote my first book by waking up at 5am when I worked a corporate job. I would write 5 days a week 2 hours each morning before work, which was 10 hours a week and 40 hours a month. You really can accomplish anything that you really want to, if you have the will and desire to do it. I would love to hear from anyone who has identified and changed a paradigm that was holding them back. What was it, and how did you change it?

BIG IDEA #2 Prosperity Thinking: The More We Give, The More We Stretch our Minds to Receive and Keep Giving More.

This book starts off with a chapter that outlines our ways of thinking. We either think in lack and limitation, and that there’s not enough, or we can have abundant thinking. We even know from Mark Robert Waldman’s research from his recent book Neurowisdom: The New Brain Science of Money, Happiness and Success, that money does predict your happiness and that “those who make more money are happier, and those who are happier, live longer.”[vi] So, having a prosperity consciousness is vitally important for your future success as well as your health and longevity.

Prosperity Thinking in Action:  How to Think into Abundance

But how can this way of thinking be possible if we’ve just lost our job and are not sure where we will end up?  This is a timely question with unemployment being high at this time, all over the world. How can we create a prosperity consciousness when our bank accounts don’t have a paycheck being deposited every few weeks, or we can’t see what’s going to happen next? If you are thinking this right now, I highly suggest reading this book, and learning all you can on this topic. Changing your thinking from poverty consciousness (I don’t have enough) to prosperity consciousness (I have more than enough and want to share with others) was probably the most important lesson I learned after Sept 11th turned the US upside down.  

Mindset and taking action is important in these transitional and uncertain times. I recently listened to Mark Cuban on LinkedIn being interviewed[vii] with tips for large or small businesses on how to navigate times like we are experiencing now, and his ideas all have to do with staying positive, being creative and pivoting your business which is what many of us did after Sept 11th. Before we can create new ideas, we must have our basic needs like food and shelter covered. When times change, and we need to find work, he suggests searching within an industry that’s doing well. Do some research and then see what areas match the skills that you have, so that you can pivot to something new, where you will find some success with your current skillset.  Once you find something, keep working, and don’t give up on any ideas that you might have had before this whole pandemic hit. Write them down, keep working and when times shift, like they always do, you can begin to put your focus on what you what to create. 

BIG IDEA #3 The Law of Vibration and Attraction: You Attract What You Are

The movie The Secret talks about this Law, and the book The Science of Getting Rich[viii] outlines this law, along with others, but my first introduction to these levels of vibration that Bob talks about often, was in Chapter 6 of the Born Rich book.  Bob mentions this law in our interview and also the quote from Andrew Carnegie at the top of Chapter 6, that says “Any idea that is held in the mind, that is either feared or revered will, begin at once to clothe itself in the most convenient and appropriate physical forms available.” This means that we draw to us what we think about—a person thinking positive thoughts will emanate positive energy and draw other positive personalities and situations to them, and a person with negative thoughts, will of course be in a negative vibration, or give off bad “vibes” that will repel positive personalities, drawing negativity towards them. What type of person do you want to be?  

How does this work?

There’s lots of different places to gain this understanding, ranging from a powerful book that I keep on my bookshelf, David Hawkin’s Power vs Force[ix] where he talks about low-energy frequency people vs high energy and the ranges of emotions that either drain us or fuel us.

Our thoughts have a certain frequency, and the things that we draw to ourselves have the same frequencies as the thoughts that we have created—let’s say what’s on the same wavelength as we are. We cannot be thinking negative thoughts and be in line with positive thoughts at the same time. Since like attracts like, you will notice that when you are tuned into positive thinking, you will attract more positive things to yourself. In the interview with Bob, I asked him why we meet certain people at certain times in our careers who accelerate us? He answered “You attract them, and they attract you.” He drew Sandy Gallagher to his company when he had a need for someone who understood finances, and here was Sandy, sitting in a seminar, writing out that she really wanted to work with Bob, but it took her a bit of time until they were both in harmony with this idea. Once they were, the partnership was a success.

The same goes with negative thinking. If you start off on the wrong side of the bed in the morning and do not change your thinking, you will attract more and more negative things to you as the day progresses. It can snowball either way for you, so why not let it snowball in a positive direction?

Our goal is to raise our vibration level and be a positive, high vibrating person if we want to achieve our highest level of results.



  1. Positive thinking will help you increase your thought waves to that higher level of vibration. Just think of how great it feels when you are doing something that you enjoy, like listening to your favorite song, or enjoying the beauty of the landscape and nature around you. Practice recognizing how good you feel when you doing something that makes you happy. When you are feeling good, you are on the right track to raising your vibration, and when you are feeling bad, you are not on the right track. Do whatever it takes to stay in that good feeling, and your vibration will continue to rise.
  2. Limit your activities with people, places or situations that are on a lower level frequency. If you are operating on a higher level, you won’t be able to do this for long anyway, because it will drain your energy. Be mindful of who you are spending time with so that you can keep your level of vibration up.
  3. Spend more time with like-minded people who are positive like you. This will only allow you to keep increasing your level of vibration. Join a club or a group in which you can meet people with interests similar to yours and keep improving yourself.
  4. Be polite and mindful of others at all times. Over time and with practice, this will become a habit. If you are always thinking about ways to help others, it will be inevitable that your level of vibration will rise.
  5. Find ways that you can quiet your mind, and just spend time in this quiet to rejuvenate. Some people use meditation, and others find great benefits from yoga. Find what works best for you to relax, and then practice quieting your mind. Be open to what might happen here, as powerful thoughts can occur to you when you quiet your mind.

Once you begin to increase your vibration, you will notice that your life will become more easier and more peaceful.

BIG IDEA #4 Learn to Live Beyond the 5 Senses with the 6 Higher Faculties of the Mind


We’ve all been raised to live through our five senses: what we see, touch, taste, hear and smell, but our 5 senses can be limiting. We can access new information, deeper flashes of insight, higher levels of creativity, if we learn to live with our 6 intellectual faculties that operate beyond our 5 senses for a competitive advantage. These intellectual faculties tap into the non-physical or spiritual world and help us to build new ideas.  How does this work?  Let’s see how we can learn to use the faculties of our mind to gain a deeper understanding, perspective or ideas.

  1. Perception is your point of view. This factor can be altered at will which means that you can always see two sides to a situation, but it takes the will and some effort to switch your way of thinking to see another side of something. Sometimes when I’m hiking, I can look at the trail when I’m going up, and the exact same spot, going down, looks completely different. What we see with our eyes can be viewed an entirely different way from someone else’s point of view, standing at a different viewpoint. PUT IT INTO ACTION: How can you use this concept to gain new ideas or perspective? If you are having a problem or disagreement with someone, try to look at the issue through their eyes to see a different point of view, not just your own.  You’ll notice with practice, this skill becomes easier, and it will open up your mind and you will become more flexible, improving your relationships with others.


  1. Reasoning is the ability to think. Having this faculty makes us different from other members of the animal kingdom; they do not have the ability to reason. In the book, The Strangest Secret[x], Nobel Prize-winner Dr. Albert Schweitzer was being interviewed and he was asked “What’s wrong with men today?” The great doctor answered, “Men simply don’t think.” Wallace D. Wattles, in his book The Science of Getting Rich[xi] agreed with this back in 1910 when he said, “There is no labor from which most people shrink as they do from that of sustained and consecutive thought; it’s the hardest work in the world.” PUT IT INTO ACTION: Use your will to stay focused when you need to think and create new ideas. Critical thinking and reasoning is an important skill that we should be teaching to our children at an early age, so they can learn to think for themselves, rather than follow the crowd. Be sure you are always challenging young children to think for themselves by letting them make decisions. Ask them questions and see what answers they come up with.  I have a 10-year-old who often thinks of new ideas or angles that I might have missed, so I’m grateful to have more thinking minds in our home.


  1. The will is the understanding that each idea has a certain pattern and with focused attention, we have the ability to concentrate on what we are thinking about and increase the amplitude (the height of the wave) or thought wave and make them very powerful. PUT IT INTO ACTION: Use the will to lock into an idea and block out all other distractions. Using the will allows you to focus your mind on the things you want and lose focus on what you don’t want.


  1. Memory is something you can develop with practice. There is no such thing as a bad memory. However, just like your muscles, if your memory is not used, it can become weak. When you do not exercise the muscles in your body, they lose strength. This is exactly what happens when you are not practicing your memory. PUT IT INTO ACTION: Treat your mind with as much care and consideration as you would your body, as they are very much connected. The more practice you give this faculty, the stronger it will become. We have heard of some research-based strategies that are known to improve your memory, such as avoiding cramming and study what you want to remember used spaced repetition, relate new information to things you already know, be sure that you are sleeping well as sleeping consolidates memories, and adding visual images to what you want to remember.


  1. Imagination is Everything[xii] according to Earl Nightingale. All great inventions are created in two separate places: the mind of the inventor and the physical world when the inventor creates it. Our lives reflect how well we use our imagination, because when we hit one plateau of success, it will be our imagination that will take us to what’s next. PUT IT INTO ACTION: Write our where you see yourself in the next 3, 5 and 10 years. If you can do this in detail it will activate cells of recognition in your brain that when you imagine what you write, eventually your brain will accept and recognize what you are telling it, and it will go from feeling like a crazy pipe dream, to eventually something that you can see yourself actually doing, since you have thought about it so often.  One day you can make what you imagined, yoru reality.


  1. Intuition is a mental tool that gives us answers, by picking up the energy or feeling from another person or situation. We can even read a person’s energy over the telephone or the internet as I experienced in EPISODE 65 with Dr. Barbara Schwarck[xiii]. Sometimes we feel we just know the answer, or we have a gut feeling. That is our intuition at work, and we must learn to develop it. With practice, we can learn to trust our intuition and become confident with that which we feel or know. Then, we can move confidently toward that which we want. PUT IT INTO ACTION: The best book I have ever read on developing intuition was called Developing Intuition from Shatki Gawain[xiv].  This was probably one of the most valuable skills I learned to help guide my personal and professional life. I never needed to ask anyone else for advice, as I had my own built in guidance system that helped me to stay in a productive state of mind.


BIG IDEA #5 Spirit is Everywhere. We are all Connected, Like a Rainbow (SIP)

This next idea, I put an image of what I’m describing in the show notes. When I asked Bob about the quantum world that Dr. Dan Seigel talks about, where there is this plane of possibility where we can create anything, Bob answered with “I believe the physical realm that we live in and the spiritual world, are all connected, like the colors of the rainbow.” When we take an idea, it comes in from spirit, hits our intellectual mind, and it’s up to us whether we move it into form. 

Have you ever had an idea that you thought was brilliant, and you never did anything with it, and then suddenly you see someone else has created it? That’s because there is only one mind, and that we can all tap into these ideas.  


Think of the three levels




What you can see (physical world) and what you cannot see (non-physical world) are all connected.  The physical is a manifestation of the non-physical. Another way to look at this, is to think about WATER in the physical world. We can see it. We add heat to water and it turns to STEAM (intellectual level) and add more heat to it and it turns to AIR (spiritual level). Just because we have changed the state of water from its physical form to AIR in the spiritual level, it doesn’t mean that the water doesn’t exist. It exists and when cooled down and goes right back to water.

So, what we see in the physical world and what we cannot see, are all connected.

Since spirit is for fuller expression and expansion, ideas (like I want to write a book) come in through the spiritual level and are looking to be expressed (from a higher to a lower potential). Think of when you ask for help from God through prayer, you are in the physical realm, reaching the spiritual realm with your thoughts for help or ideas. Ideas that come to your mind (your intellect) from the spiritual realm and it’s up to you if you will bring them to physical form. This is called the Creative Process.


Do you pray? Do you meditate? Do you believe in a higher power, or something bigger than yourself?  If you do, you will find this process fascinating, it you learn to use your FAITH through understanding. You will get new insights, and ideas through this practice that will keep you busy. Write out what comes to your mind here and see if the ideas match what you really want to BE/DO or HAVE or CREATE.  When you get an idea that’s congruent to what you want, you will want to take action with this idea.


BIG IDEA #6 Thomas Troward- Fuller Expression, Increasing Life Always Aim for Bigger and Better Things

There really are no limits to the heights that we all can reach and a reminder that it’s not what you’ve got that’s important, it’s who we become in the process of reaching our goals.

“Nothing is impossible to the mind.

All its guidance and power are available to you.

When you have fully realized that THOUGHT CAUSES ALL,

You will know that there are no limits

That you yourself do not impose.” –US Andersen, author of The Magic in Your Mind

Thomas Troward: Dore Lectures on Mental Science

Right now if you ask Bob Proctor what he’s studying, he’d say he’s reading Troward’s The Dore and Edinburgh Lectures on Mental Science[xv] and I’ve had this book and a couple of others from Thomas Troward in my Kindle iPhone library for the past 6 years and haven’t read them. I just looked through them and saw a section on Intuition, healing, the will, the body, soul and spirit—everything that we talked about in these 6 BIG IDEAS except healing. I can see why he would be reading this book, sharpening his higher faculties, deepening his connection with spirit and doing all that he can to deliver his message to help as many people as he can. 

Bob always read a section of Troward’s Dore Lectures on Mental Science in the Science of Getting Rich Seminar. One day, while he was running a seminar, I asked him if I could read the passage from the stage, because I was just dying to practice my public speaking and had memorized the quote. So, I read this by memory, and if there’s any passage of information I recommend anyone memorize, it’s this one.


“My mind is a center of Divine operation. The Divine operation is always for expansion and fuller expression and this means the production of something beyond what has gone before, something entirely new, not included in past experience, though proceeding out of it by an orderly sequence of growth. Therefore, since the Divine cannot change its inherent nature, it must operate in the same manner in me; consequently in my special world, of which I am the center, it will move forward to produce new conditions, always in advance of any that have gone before.”

What does this mean? It means that my mind/your mind is a center (there’s more than one center) but we are all connected, and there are no limits. If I was to stop there, I think that’s enough to motivate any of us to reach higher than we might have reached in the past. We are Limitless.

This Divine operation is always expanding (there’s as much power above it as below it) and this means the production of something that has gone before, something entirely new, not included in past experience, through proceeding out of it, in an orderly sequence of growth. This means that what you are capable of will not be a repeat performance of something you have done before, although your past experience prepares you, but it will move you BEYOND where you have ever been, to GROW and EXPAND in an orderly way.

Therefore, since the Divine cannot change its inherent nature, it must operate in the same manner in me; (so trust in the way your life unfolds—it’s all going the way it’s supposed to go) consequently in my special world, of which I am the center, it will move forward to produce new conditions, always in advance of any that have gone before. Meaning that when we keep working diligently towards our goals in life, we will keep producing NEW results that go beyond where you were before. We are always expanding and growing when we are taking action—so keep aiming for bigger and better things, and never stop learning/growing.



BIG IDEA #1 Paradigms: Something is Holding You Back. When You Become Aware of it, You Can Move Forward. Take some time to figure out what paradigms are holding you back, and start to work on changing just one paradigm at a time. This will require some work, as the paradigm is ingrained in your non-conscious mind, but with time, one day, you will look back and notice the growth that occurred because you took the time and put in the effort to make this change.

BIG IDEA #2 Prosperity Thinking: The More We Give, The More We Stretch our Minds to Receive and Keep Giving More. Where is your thinking right now? I know that these are difficult times, but if you notice your mind leaning towards lack and limitation instead of abundant thinking, it’s time to take immediate action. Go somewhere where you feel energized and begin to work on changing your thinking. Volunteering or helping others can also help shift your mindset here, as you begin to see that your situation is much better than many other people in the world, and this can help shift your mindset.

BIG IDEA #3 The Law of Vibration and Attraction: You Attract What You Are.

If you have had trouble achieving your goals, this is the first place I would look. Do you know yourself well enough to know whether you are operating at a high or low frequency? When you are feeling good, and life is flowing, you are definitely on the right track. If things are difficult, and you feel unhappy, something needs to change, and the change starts with changing your energy or frequency by thinking new thoughts, that will stimulate new feelings and motivate you to take new actions, that in turn will change your conditions, circumstances and environment. The change begins with you.

BIG IDEA #4 Learn to Live Beyond the 5 Senses with the 6 Higher Faculties of the Mind. You don’t need to master all 6 of these at once, but if you just picked ONE to work on and sharpen for the next year, you will notice the results in your life change. Pick one factor, and really dive deep into studying it in your spare time. Writing this episode has been a powerful review for me as well. I’m always working on improving my intuition, because I think it’s just fun to see how often you can guess something ahead of time, but I also see the importance of working on some of the other faculties, like the imagination, which is a key ingredient for creating something new. This is where inventors of the past went to figure out how to make the airplane take flight, where the iPhone was created and where the inventions of the future will come from. Also, just a reminder to not let what we see (with our senses-which are limiting) going on in the world limit or control us. We can’t change it, but we can keep studying, learning and growing, so that we change and improve ourselves when times are difficult. 

BIG IDEA #5 Spirit is Everywhere. We are all Connected, Like a Rainbow. This idea has come up with Dr. Daniel Siegel’s work where he talks about the fact that quantum physics proves that there are 2 realms: one where we operate through our senses, and the other, the plane of possibility that is timeless. We could spend a considerable amount of time thinking about this idea, but I’m just going to trust that my understanding will continue to grow here as I continue a daily meditation, prayer, and gratitude practice. The faith that comes from this practice is based on understanding and when new ideas come, I know it’s important to act on these ideas and do the work with the talents and skills that God has given me. Each of us will have our own meaning with this idea, based on our individual beliefs. Whatever you believe, find the practice that works for you to feel this connection.



BIG IDEA #6 Thomas Troward:  Life is for Fuller Expression, Increasing Life Always Aim for Bigger and Better Things. Keep studying, learning, growing and reach for more in life. You won’t be able to do this alone, so be sure that you find mentors to help you reach your new levels of achievement. Just keep learning, increasing your awareness, and growing. And answer the question “What do you REALLY want?” There is great opportunity for the person who understands themselves. 

I hope that you have found these ideas as powerful as I have. Remember, these are just a few of the most powerful concepts I learned from working 6 years directly with Bob Proctor, attending his seminars live, and then continuing to study and apply these ideas.  These concepts do take time before the results become apparent, but if you really want something, you will do the work and one day, you will look back, and realize that you have achieved the goals you’ve always wanted, so that you can then help others do the same.

If you found this episode helpful, please share it on social media, and tag me. I would love to hear your take-aways of what you liked or learned. Until next episode, have a great week. See you next time.


[i] Neuroscience Meets SEL Podcast Episode #66 with Bob Proctor on “Social and Emotional Learning: Where it All Started.” June 3, 2020


[ii] Tips and Tools Go to Download a FREE Copy of You Were Born Rich

[iii] Neuroscience Meets SEL Podcast Episode #44 with Andrea Samadi on “12 Mind-Boggling Facts About the Brain”


[iv] Paradigm Shift Seminar

[v] Neuroscience Meets SEL EPISODE 2 “Self-Awareness: Know Thyself”


[vi] Mark Robert Waldman and Chris Manning Neurowisdom: The New Brain Science of Money, Happiness and Success page 13 (January, 2017)


[vii] Mark Cuban on Tips for Small and Large Businesses on Navigating Today’s World


[viii] The Science of Getting Rich Seminar based on the book by Wallace D Wattles

[ix] David Hawkins, M.D., Ph.D Power vs Force: The Hidden Determinants of Human Behavior


[x] The Strangest Secret by Earl Nightingale (2005)


[xi] The Science of Getting Rich Seminar based on the book by Wallace D Wattles

[xii] Imagination is Everything YouTube by Earl Nightingale


[xiii] Neuroscience Meets SEL EPISODE 65 Dr. Barbara Schwarck on “Using Energy Psychology and Emotional Intelligence to Improve Leadership in the Workplace”


[xiv] Developing Intuition by Shakti Gawain (March 30, 2010)


[xv] Thomas Troward The Dore and Edinbugh Lectures on Mental Science


The Legendary Bob Proctor on ”Social and Emotional Learning: Where it All Started”

The Legendary Bob Proctor on ”Social and Emotional Learning: Where it All Started”

June 3, 2020

Welcome back to the Neuroscience Meets Social and Emotional Learning Podcast. If you’ve been listening to our podcast and wonder what exactly we do at, go to our website and take a look.[i] We provide courses, books and tools for teachers to implement Character and SEL programs in the classroom along with other consulting services that can be used in the corporate workplace. You can watch this interview on YouTube, but you won't be able to hear the backstory, unless you listen through your favorite podcast channel. Listen to all past episodes here. 

Here’s the Back Story behind the programs and services that were inspired by our guest today, Bob Proctor. You can go to our website’s About Us[ii] section to see an outline of the last 20 years, and you will see a picture of him at the top of the page, but first let me explain who he is. 

In 1961, Bob Proctor started studying the book, Think and Grow Rich[iii] (right now it’s showing as #1 in Entrepreneurship Books on Amazon) and this book transformed his life. If you’ve been lucky enough to see Bob Proctor speak live, you’ll see this book and one look at it, you’ll know he’s been reading it every day.

He listened to Earl Nightingale’s condensed recording of the book thousands of times, he said he would put this record player in his car and listen to it (back in the days that I can still remember when we had vinyl records before music and audio recordings became available online). He then created his own position that allowed him to work shoulder-to-shoulder with Earl Nightingale at Nightingale-Conant (that at the time was the largest distribution house for personal development programs). He worked there until 1973, before leaving to start his own personal development company where he’s been training people around the world ever since. Today, Bob has studied thousands of books, continues to read Think and Grow Rich every day, and is considered the world’s foremost expert on the human mind.

I can personally say that Bob Proctor is one of the rare speakers out there who truly lives and breathes what he teaches, with full integrity—he walks his talk and inspires those around him to do the same. I was fortunate enough to cross paths with Bob in the late 1990s when I was a school teacher in Toronto, when I asked my neighbor, Mark Low, what he did for a living, and he didn’t say much, but he handed me Bob’s You Were Born Rich[iv] book that I read the next day in a staff meeting (hiding it behind my binder as I pretended I was listening to the meeting) and my life was never the same after that day. The book was not just about being rich financially, but was about being rich in potential, saying that we all have deep reservoirs of talent within ourselves, and that we have greatness locked up inside ourselves...everyone has reservoirs of great talent and ability within us and if we can bring it to the surface we can accomplish anything we want. I really liked that idea.

That was 24 years ago, and it’s definitely been a journey that started when I quit my job as a teacher and went to work in his offices selling seminars. I want to share some of the top lessons learned from Bob, before we go into the interview. I will definitely do a deep dive into his content after this episode, as it’s so valuable, but looking back to the day I met him, here are my biggest take-aways. If you have some that you want to share, please tag me on social media when I post this interview and share some of yours.

Lesson 1: I learned how to set huge goals that most people would say were crazy when Bob asked me “what do you really want?” When I told him, he told me that there were certain steps I needed to follow, that started with writing my goals down on this card he gave me, and if I did all the things he suggested, and believed in what I was doing, I could have what I wanted. I really believed him and followed what he told me to do. 

Lesson 2: I learned how to be resourceful and make money based on my natural talents and skills. When Sept 11th happened, I had just moved to the US and had big plans of what I was doing...all of them halted just like many peoples plans halted or changed during the pandemic, but I knew I was great with children, and ended up getting a job as a nanny through one of the local resorts, eventually being the most requested nanny’s there. I also always valued keeping a clean and tidy house, so when I needed to make more money, I found work cleaning houses that was great money, and also very humbling, and not far from the work that Bob did in his early days...he would talk about it all the time, how he made great money cleaning offices, and it kept me on track with my goals. 

Lesson 3: I learned the basics of sales, which came in handy when I worked in the publishing industry. It was this skill, along with persistence, that allowed me to earn enough money to buy my first home in AZ and start living the life that I described when he first met me, and asked me “what do you really want?”

Lesson 4: Was on how to generate energy so that I could accomplish more in less time. There was this one time that I was going to an event at 5am and this was years before I was an early riser. I was not like this when I lived in Toronto. When the car arrived at my house one morning to take me to an event, Bob was in it, and when I jumped in...he asked me how I was. And this at 5am it was pitch black, and I was probably still sleeping...and I said I was tired...and Bob said...pardon? I thought he was losing his hearing so I leaned forward and told him again, I’m tired Bob...and then he said something I never forget to this day.

He said, “I thought you knew that we can create our own energy.”

I was quiet for a minute and realized that he was expected me to integrate what he was teaching at these seminars...into my daily life.

"Ahhh"...I said...and I never told him I was tired again. And when anyone ever asked me how I was, and I was tired, I never admitted that…ever again.

I learned how to generate my own energy through diet and exercise that ensures I can accomplish more, but it started that early morning, when bob asked me “how are you?”

Bob has always surpassed me with energy. He’s got more energy than anyone I’ve ever seen. He starts his seminars on a Thursday or Friday night, and runs straight through till late Sunday night, never sitting down, taking a break, or saying, phew, I’m tired. 

Lesson 5: Is about the impression of increase or to put in more effort than you expect back. Well, that came from the SGR seminar and is a concept that has stuck with me to always do my best, without expecting any gain.

Lesson 6: is about integrating your beliefs with your behavior. If you look at your goals, and what you believe, then look at whether the actions you are taking line up and ask “is by behavior consistent to what I want?”  I learned that Bob really does do ALL of the things he says he does.

There was one day about a month after Sept 11th happened and I was in the same place he was staying at for a few days, and I knew things were up in the air with his company as no one was getting on airplanes to travel to the seminars. Things had changed overnight just like that. When I looked over at where he was sitting, I saw that he was reading Wayne Dyer’s There’s a Spiritual Solution to Every Problem[v] and I knew right then and there that Bob was looking for answers on where to pivot to next. He’s always reading something to gather new ideas and strategies and of course I bought that book immediately not wanting to miss out on some important knowledge.

Lesson 7: To live every day like it’s your last. He’s the one who told me the idea that when you really want something, you are trading your life for that goal. That didn’t make sense until recently, I see the work that went into where I am today, and yes, I traded my life for that. The daily repetitive work towards the goal I always wanted, until I got to one level, then to next, and I can see how I traded each day for that goal I wanted and am grateful that I picked a worthy goal to trade my life for.

Lesson 8: Excellence is a commitment to completion. I learned to complete what I start early on, not that I’ve always done this, but I know how important it is to see a project through until it’s completed. Whether it’s a project, or something as simple as saying, I’m going to the gym and actually taking the action to go, when we say we are going to do something, I believe in the importance of doing it.

Lesson 9: when stuck with your direction, I learned how to write out on a piece of paper on the left side what I don’t want, let’s say you are not happy with your work, you’ll want to get a clear picture of what will make you happy, and seeing it on paper will open your eyes. Once you know what you don’t want, it’s easy to go to the right side and write the polar opposite on the you know what you can work towards. This is a huge lesson in self-awareness. You’ll get to know yourself better after you do this and then you need to honor the things that make you happy.

Lesson 10: I learned that success really is possible if you really want it, but there will be work involved. If I am willing to do that work that involves daily reading, studying and then taking action on the ideas I want to create, that “strange and marvelous things will happen with constant regularity as you alter your life.”

I would love to hear any thoughts or take-aways as you listen to the interview. 

Let’s get straight to the interview…and hear directly from Bob Proctor himself.

This is episode #66 with world renowned speaker, motivation and success coach, author of best-selling books, and my mentor, Bob Proctor[vi].

Welcome Bob, thank you so much for taking the time to come on this podcast that really is here because of you, for inspiring me 24 years ago to take action with these ideas. You asked me “what do you really want?” and I told you. Then you showed me how to get it and here we are today. Thank you so much for helping me to create the life that I saw all those years ago. 

I’ve had a chance to thank pretty much everyone who’s helped me along the way, kept in touch with Greg Link from the Covey Organization and he always asks how you are doing, so along with thanking you, I wanted to be sure to pass on a few of the people along the way who have always asked about you because you’ve made such an impact on their world as well. Another person was Joe Gray, from Sunlife’s Scarborough Branch. My Mom worked there, and she still keeps in touch with him, and he’s always asking about you because of the impact you made with those guys selling life insurance back in the day. The last time I was there, they all still carried their goal cards in their shirt pockets. Thanks for all you’ve done to wake so many of us up to take action and create a life that we wouldn’t have thought was possible without you pushing us to think of the limitless possibilities.

INTRO: Bob, the reason I wanted to reach out to you, and have you on this podcast is because I discovered social and emotional learning skills that are making inroads in our schools today, with plenty of research to back up the results that occur with students who study these skills—I discovered them, by chance through you and we are a year into this podcast now, and are experiencing incredible results, showing me that people are looking for ways to learn new strategies and tools to improve their results, using the most current neuroscience, while also tapping into their own social and emotional skills…and you knew this YEARS AGO…Can I take you back to when I had this HUGE AHA moment?

It was one of those unforgettable moments, you know, one of those moments in our life when we know things will never be the same again—a clear moment of truth. Like when I think back to it, there could have fancy orchestra music playing as if to say, “Pay Attention Andrea!”  You were working with a group of teens we called them YMI or Youth Mentor International (I think we were in New Orleans at the Superdome) with skills that developed their attitude, mindset, confidence and goal-setting abilities, (what we used to call soft skills) and it skyrocketed their results.

I know you’ll remember Brian Johnson, but not sure if you would know that at the time you were showcasing these students, I was in the audience of at least 8,000 people, and Brian had just started to speak his part and share what he was learning from you, and he started to stutter, and we’ve all been there, public speaking at any age is stressful, let alone at the Louisiana Superdome and you stood behind this teen and rubbed his back in such a way that he calmed down and was able to speak without any problems, and I was blown away, on so many levels.  As a teacher, I had really struggled to make an impact on the students in my classroom, and then here were these 12 teens talking about their unusual results after only a few months of working with lessons that mirrored what we now know to be called growth mindset, self-awareness and self-regulated learning that are now evidence-based strategies being implemented in schools (and workplaces) around the world.  I just remember it felt like a brick hit me in stomach, and I seriously couldn’t breathe, I just started crying, my face went all red and blotchy, because I knew at that moment that this was it—this is what I was meant to be doing for the rest of my life, and then I had to go and help Gina with back of the room sales and then Milt Campbell who was up on stage that day, was there and came over to introduce himself to me—and I knew I needed to learn what you were teaching these kids more than anyone.

Q1: Thinking back to those 12 YMI teens you started working with (and then the hundreds of them who followed working with the tape program) Why do you think these teens had such incredible results after just a few months of working with you and these lessons?  What were they missing? 

Q2: You’ve been studying for almost 60 years now—if we count back to when you started reading Napoleon Hill’s Think and Grow Rich book and I wonder what you think are some common reasons that people don’t reach their full potential? I think it’s something that I learned from your You Were Born Rich Book, to recognize the potential in ourselves and other people (and I know that we all have this potential) I see it especially with young people—some of them shine like a bright light—but only the rare few actually develop their talents and abilities to their fullest. I wrote down this quote in 1999 (I think from the SGR Seminar). You said “the person who is certain to advance is one who is too big for his place and has a clear concept of what he wants to be—who knows that he can become what he wants to be and is determined to be what he wants to be.” It makes sense to me that schools are now teaching self-awareness to students to help them to uncover their strengths but what do you think is the formula that we should all know on how to develop an unwavering belief in our abilities so we don’t default back to doubt/worry/ anxiety and fear that sabotages our results?

Q3: Back when I worked with your offices, I was always looking for something to study and I found this old video program, called “The Journey of the Mind” where you were walking through this set that has large stones, and you covered topics like responsibility, paradigms, goals, attitude, persistence, and decision. This program became the outline of my first book, The Secret for Teens Revealed[vii] and you wrote the foreword and it became the backbone for the courses that I’ve created for the school market. I don’t know what ever happened to that course you created, but I think it’s crazy to think that years later, Carol Dweck published her book Mindset: The Psychology of Success[viii] (that changed millions of lives with its insights into growth mindset). You didn’t call it growth mindset but were teaching this all along with your programs when you were teaching about changing results by changing our beliefs. What about YOUR belief Bob? When you were creating some of these programs that didn’t take off (I think the one I saw was never produced into a film like it was supposed to) did you ever lose belief in what you were doing? How did you stay on track until your programs took off the way you envisioned?

Q4: I know when things really changed for your organization, and it was when Rhonda Byrne contacted you about appearing in this movie, The Secret,[ix] that accelerated your work around the world, along with many others. For those who have never heard this story, can you share how you just happened to be in the right place, at the right time, to meet her? Why do you think we meet certain people at certain times in our life who accelerate us/take us to our next level and what can we do to prepare ourselves to be ready when this happens?

Q5: This is the only science-based question, but I have to ask it because it ties directly to your work.  I’ve been studying Dr. Daniel Siegel[x] (do you know Dan?) He’s a clinical professor of psychiatry from UCLA’s School of Medicine and executive director of The Mindsight Institute[xi] who did episode 28 on “Mindsight: The Basis for Social and Emotional Intelligence”[xii] and he has spent years showing the scientific connection between the mind and the brain. Dan talks about that “science clearly demonstrates that we have 2 realms in our physical universe—and this is not commonly known.”  He asked 3,000 tech experts and 3,000 therapists and only 5% had ever heard of this. That reminded me of when you asked all those schoolteachers if they knew what the faculties of their mind were, and none of them could tell you. Well, Dan shows how there is one world where time/space exist, and the other world, the quantum world, is timeless and full of possibilities.

To me, this is what Wallace D. Wattles speaks about in The Science of Getting Rich[xiii] book that inspired half a billion people since the movie The Secret was inspired by this book and all the possibilities that exist in this other realm. Can you talk a bit about what you know about this second realm as it pertains to not only making money, but the place we go in our mind when we pray, or say our affirmations, or reach during meditation, because science shows that there is this plane of possibility or the “formless source” where anything is possible.

Q6: I listened to the podcast you did with Lewis Howe’s[xiv] this weekend. I love that guy and his podcast and learning from those who are doing well within industry, and it made me think of something else I wanted to ask you. Do you have time to cover one last Q? If so, what do you think is important for all of us to be thinking and doing during these strange times?

 Thank you, Bob, I want to let people know about your upcoming programs, and how they can learn more about you. Just go to and you can see your next virtual seminar coming up called Paradigm Shift[xv]  they can easily download the book that inspired me, You Were Born Rich,[xvi] for free on your site and find you on social media @bobproctorlive on Twitter, and search for you on Facebook.


YouTube Channel:  



Neuroscience Meets SEL Facebook Group  




How to Develop of Growth Mindset 




[iii] Think and Grow Rich by Napoleon Hill TarcherPerigee; Revised & enlarged edition (August 18, 2005)

[iv] You Were Born Rich by Bob Proctor

[v] There’s a Spiritual Solution to Every Problem by Wayne Dyer (Reprint Oct. 2009)


[vii] The Secret for Teens Revealed by Andrea Samadi (2008, Wheatmark Publishing Tucson, AZ).

[viii] Mindset: The Psychology of Success by Carol Dweck (Dec. 2007)

[ix] The Secret by Rhonda Byrne



[xii] Neuroscience Meets SEL Podcast EPISODE #28 Dr. Daniel Siegel on “Mindsight: The Basis for Social and Emotional Learning”

[xiii] The Science of Getting Rich Seminar based on the book by Wallace D Wattles

[xiv] Lewis Howe’s School of Greatness Podcast Episode with Bob Proctor

[xv] Paradigm Shift Seminar

[xvi] Tips and Tools Go to Download a FREE Copy of You Were Born Rich


Dr. Barbara Schwarck on “Using Energy Psychology and Emotional Intelligence to Improve Leadership in the Workplace”

Dr. Barbara Schwarck on “Using Energy Psychology and Emotional Intelligence to Improve Leadership in the Workplace”

June 1, 2020

This is episode #65 with Dr. Barbara Schwarck, CEO of Clear Intentions International, who has been helping people get unstuck and make powerful, lasting life changes for over twenty years. Dr. Schwarck is an award-winning, dual-certified coach with extensive academic training in Psychology, Management, Spirituality and Kinesiology. Through her extensive training, she created her unique Neuro Emotional Coaching, a cutting-edge coaching tool rooted in neuroscience, emotional intelligence, with their implications for leadership, and the Muscle Testing 101 app, a tool for people who want to learn how to use kinesiology. Watch the interview on YouTube here. 

What’s interesting is that Dr. Schwark and I share some of the same influencers. We have Bob Proctor, my mentor and inspiration behind the work I started with youth, coming on our next episode #66 and Dr. Shwarck, like me, has studied his work along with many others. She has used her technique to successfully coach more than 1000 CEOs, professionals, family business owners and thought-leaders who want to be effective leaders, strong performers, clear communicators and difference-makers.  In her private coaching practice, clients work with her on anxiety/depression, self-esteem, relationships and personal growth. 

Last week, Dr. Schwarck and I spoke on a video conference, and she is located right now in Israel, and she wanted to demonstrate her work before we did this interview. I’m a firm believer in reading energy even if you are not in the same room with someone, you can feel it and Dr. Schwarck is the most advanced person at this skill, that I have ever seen. Through a zoom video, she was able to tap into my energy field and find an area where my subconscious or non-conscious mind was holding me back.  Once we identified these 2 areas of work, and we named them, we tamed them (like we just talked about on our last episode with Greg Wolcott) showing me that no matter how much work we are doing on ourselves, there is always something we can do to improve. 

Welcome Barbara, it’s great to see you again. I feel like we know each other well now, after our last session together and even moreso to hear that you are working with one of my closest friends from high school who is living in Cyprus, Greece right now. What a small world this is! She saw that you were coming up on the podcast this week and sent me a message raving about the results she has created with you.

Q1: Barbara, what do you think is at the root of becoming a stronger performer, leader, and be able to communicate with clarity and effectiveness?

Q2: How do you use Neuro Emotional Coaching to uncover what is holding you back and when we were speaking, is it always this simple to identify people’s blocks? You picked up where I was incongruent in a few minutes and fixed it just as quickly. 

Q3: How does someone integrate their beliefs with who they become, especially when they experience quantum leaps with their results?

Q4: How exactly would you suggest leaders engage their employees, create stronger teams or become a champion of positive change?

Q5: What is emotional intelligence, and can you give some context as to why it’s so important these days and how do you motivate the individual employee? 

Q6: What are some strategies that people can take away right now to improve their emotional intelligence? Are there strategies to uncover where you have blocks or do you need to work with someone on this one? How are they received in the corporate world today? 

Thank you so much Dr. Schwarck for your time to share your years of coaching and training to help improve people’s lives and results. If someone wants to reach you, what is the best way for them to find out more about your programs and services?


For more information, visit or contact Dr. Barbara Schwarck at, or USA: +1.412.656.8841 / Israel: +972.54.2178550. 





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